PVH Europe
Tommy Hilfiger & Calvin Klein

SUSTAINABILITY LANDING PAGE

I developed a sustainability landing page for B2B webshop customers, providing a dedicated space to support their own sustainability initiatives while showcasing the brand’s commitment to positive change. This resource highlighted key efforts, from responsible sourcing to circular design, empowering partners with actionable insights and transparent information to drive sustainability forward together.

EMAIL JOURNEYS

I led the implementation of the Omnichannel email marketing strategy and tech implementation for the Calvin Klein and Tommy Hilfiger B2B Webshops, ensuring a seamless customer experience across all touchpoints. In addition to strategy and execution, I designed email journeys that guided customers through every stage of the buying cycle—delivering relevant, engaging, and conversion-driven communications to enhance their experience and drive sales.

Generated over € 3.1 Million in email marketing revenue across Tommy Hilfiger and Calvin Klein B2B.

ONBOARDING PLATFORMS
I developed onboarding platforms for B2B webshop customers, ensuring a seamless, self-guided experience without the need for a sales rep. These platforms provided clear, step-by-step guidance on the buying process and forward ordering, empowering customers to navigate and manage their orders with confidence.

3,000+ users across 15+ markets onboarded, ensuring a seamless transition and optimized experience on the B2B platform.

3D FASHION DESIGN LANDING PAGE
I created a 3D landing page to showcase the process behind 3D-rendered products and highlight the benefits of using 3D technology. This interactive experience allowed customers to explore product creation in a dynamic way, emphasizing innovation, sustainability, and design precision.